Bacon and buzzwords enticed curious visitors to pause at the University of Kansas on Wednesday, Apr. 1, to learn how Kansas farmers raise their food.
The Kansas Memorial Union lobby hummed with conversation as students, faculty and staff sampled free bacon and posed their questions on modern farming practices to volunteers from Kansas State University’s Food for Thought organization, the Kansas Pork Association and CommonGround Kansas. Some visitors posted their questions publicly to receive a “baconologist” or “baconista” T-shirt from the Kansas Pork Association.
Events connecting food buyers with farmers are becoming more common as interest in food production practices grows. Many consumers find they have more questions than answers.
“We’re faced with more choices than ever, which can be very overwhelming. Our goal is to forge connections where shoppers can feel comfortable asking tough questions of the folks growing their food,” said Shannon Krueger, CommonGround Kansas coordinator. “Everyone deserves to have the information they need to be confident in their food choices.”
Common questions addressed concerns with biotechnology, animal welfare and organic foods. Visitors learned about pig farming while viewing a model barn and received information with links to research on common food concerns.
Connor Needham, sophomore from Dallas, Texas, said making smart food decisions became more challenging once he started college.
“I grew up in a family that emphasized healthy food choices,” he said. “When I’m grocery shopping, I’ll call my mom for advice.”
Many shoppers find it difficult to find trustworthy sources for food information. In an increasingly noisy online space, it can be tedious to decipher which sources are based on sound science. In addition, few consumers personally know a farmer they can ask about production practices.
The widening communication gap requires cooperation from both sides.
“It is vital that farmers create opportunities to connect with consumers and listen to their concerns. It’s equally important that consumers seek out factual information to help guide food choices,” said Jacob Hagenmaier, Food for Thought outreach coordinator.
The event’s sponsoring organizations have a shared mission to connect grocery shoppers with the farmers who grow their food.
“We enjoy connecting with folks who are passionate and want to learn more about their food,” said Jodi Oleen, director of consumer outreach for the Kansas Pork Association. “Partnering with Food for Thought and CommonGround allows us to offer a wide variety of perspectives and information to our visitors.”
Volunteers included, from Food for Thought: Chance Hunley, Riverton; Lindi Bilberry, Garden City; Jacob Hagenmaier, Randolph; Bruce Figger, Hudson; Karly Frederick, Alden; from the Kansas Pork Association: Jodi Oleen, Manhattan; from CommonGround Kansas: Karra James, Clay Center; Laura Handke, Atchison; and Shannon Krueger, Abilene.